MULTI-CHANNEL CONTENT STRATEGY &
INNOVATIVE CREATIVE HAVE NEVER BEEN SO CRITICAL
Share of digital ad $ that go to Facebook and Google
Daily minutes the average user spends on Facebook
Increased likelihood will buy after a product video
Projected amount of 2018 Internet traffic driven by video
As product marketing evolves into mission-based marketing,
it is increasingly driven by editorial, not marketing messages.
To drive engagement, brands need to produce content that is meaningful,
visually arresting, properly promoted and measurable
— skills requiring a new blend of diciplines.